Case studies : Singapore – Banking
Drives portfolio growth with personalized campaigns for a Tier-1 Bank in Singapore
The challenge
The bank had difficulty in identifying relevant merchants for offer acquisition and driving incremental value. They needed to reduce the number of inactive customers and personalize campaigns
The
magic of
maya.ai
Created personalized weekly campaigns, including event-based campaigns
Suggested relevant merchants for offer acquisition
Monitored campaign performance and widget traffic
The results
2.2% test ) vs. 0.21% control
Campaign response rate
17.8 Mn USD (4.8%)
Annualized incremental spends