Customer Lifecycle: Engage Customers

Drive spends through personalized email campaigns

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usecase hurdle

The hurdle

Banks face a decline in spends across segments and categories as customers consistently become inactive. This implies that end-customers are transitioning to other cards. The goal here is not just to increase spends but also ensure that the card becomes top of their wallets

The maya.ai solution

Through maya.ai’s Engage AI,

  • Deliver personalized email campaigns featuring lifestyle offers that match customers’ tastes
  • Spread the word through emails with personalized subject lines, and a widget with 3 to 5 most relevant offers

Customer proof

usecase icon customer proof

For a leading bank in Singapore

18Mn USD generated

of annual incremental spends in 9 months

 

4.8% customers

Utilized personalized offers vs. 0.22% of non-personalized offers