Case studies : Middle East – Banking
Drives digital transformation through personalization for a leading digital innovations bank in the Middle East
The challenge
The bank had difficulty in delivering and monitoring personalized campaigns, to drive incremental spends. Due to a small revolver base, improving interest income was tough. And high loyalty costs meant low net income
The
magic of
maya.ai
Created personalised campaigns, including campaigns for category-wise customer activation
Suggested relevant merchants for offer acquisition
Monitored campaign performance and widget traffic
The results
16.8 Mn USD (6.4%)
Annualized incremental spends
~3X (test over control)
Improved response rates
17%
Improved email open rates
48%
Improved CTR
60% test vs. 45% control
Customer activation rate