Case studies : USA – Banking
Drives portfolio growth through personalization for a tier-1 bank in the US
The challenge
The bank needed to identify relevant categories for their customers. They had difficulty driving incremental value and improving interest income. They also needed to increase spends with their partnered merchants within co-branded cards
The
magic of
maya.ai
Created quarterly category-specific campaigns for customers using co-branded cards (including Sears and Bestbuy)
Identified top performing merchants, and created EDI campaigns to analyze and set targets to trigger customer spends
The results
2.93 Mn USD (6.8%)
Annualized incremental spends