Case studies : Middle East – Banking
Drives portfolio growth through personalization for one of the largest banking groups in the Middle East
The challenge
The bank had difficulty delivering personalized campaigns. They wanted to increase incremental value, activate dormant customers, and improve their engagement metrics of their campaigns
The
magic of
maya.ai
Monitored campaign performance and widget traffic
Created personalized email and SMS campaigns
The results
105 Mn USD (7.2%)
Annualized incremental spends