Case studies : Indonesia – Banking
Drives portfolio growth with personalized campaigns for a multinational bank in Indonesia
The challenge
The bank needed a big data analytics partner to differentiate their card proposition by delivering personalized choices to their customers. They also wanted to reduce customer inactivity, improve their offer portfolio, and optimize card usage to drive incremental value across all segments
The
magic of
maya.ai
Created personalized weekly campaigns delivered through SMS and email
Delivered personalized campaigns with two key objectives (stimulate spends and reduce customer inactivity)
Monitored and analyzed campaign performance
The results
360K USD (5.5%)
Annualized incremental spends
532K
Impressions Executed via SMS
232K
Impressions Executed via email