Case studies : UAE – Banking
Drives product holding growth for a leading retail bank in UAE
The challenge
The bank wanted to increase penetration of financial products (personal finance, salary transfer, balance increase etc.) across its customer base
The
magic of
maya.ai
maya.ai identified the financial requirements for customers and recommended the relevant bank products
- Rules based model to identify the customer lifecycle and convert a sale touchpoint to further upsell
- AI models to increase penetration of all asset products
- Helped launch digital personal loan campaign
- Launched personalized campaigns for credit card users
Increased penetration of unsecured loans by 5%
The results
AED 19 M per month
Volume of digital personal loans
AED 5 – 7M
Revenue from incremental sales
AED 6.7 M
Incremental spends generated