Case studies : Global – Marketplace
Drives sales for leading B2B tech distribution company
The challenge
Client bank cards used mainly for travel and international transactions had become irrelevant during the COVID-19 pandemic, with overall billings dropping by 64%
The
magic of
maya.ai
Cleaned and curated CRM and product data
Leveraged customer similarity to help profile and identify other similar enterprises
Identified preferred partners to best push the deal through
Provided product recommendations that match the customer’s profile, in-deal recommendations to drive cross-sell/up-sell
Enabled sale personnel to view partner, product, customer opportunities through AI studio
The results
AED 19 M per month
Volume of digital personal loans
AED 5 – 7M
Revenue from incremental sales
AED 6.7 M
Incremental spends generated
- Reduced duplicates -150K names to 90K names in CRM
- Identified opportunity to increase revenue by 460 Cr INR through partner and product recommendations
- Identified bundled solutions that can generate 15x revenue more than sale of single product