Customer Lifecycle: Engage Customers
Match customers to the right credit cards to optimize spends
The hurdle
Banks are not sure if their customers have the right type of credit cards. Card types are distributed based on salary bands, but not customer preferences. This does not incentivize customers to spend
The maya.ai solution
With maya.ai, banks can
- Analyze and understand the taste profile of customers
- Match the right card to the right customer based on their tastes, and their specific usage patterns
- Precisely map this to card features, instead of salary band
- Enable customers to draw maximum benefits with this level of card optimization
Customer proof
For a leading bank in India
20% customers
Identified with high affinity to healthcare and education services; could be upgraded to a new card type
120 to 240Mn USD opportunity
sized to increase spends by upgrading 20% of cards