Case studies :Myanmar – Banking
Powers an award-winning digital wallet for the largest bank in Myanmar
The challenge
Myanmar, in 2018 was a data dark market with <40% adults having a bank account and one of the lowest branch & ATM penetration rates in the world. The challenge was to bring financial services beyond the physical branches of the bank and into hands of the customers
The
magic of
maya.ai
Provided the underlying data & AI platform giving 360-degree view of customer, merchant
Powered AI use cases to drive acquisition, engagement and retention across customer and merchant wallets
Provided Territory management console to enable merchants to target and acquire customers
The results
9.5 Mn
Customers onboarded
~310k
Partners and merchants onboarded
800 Mn
Transactions processed
2.4 Bn USD (per month)
Value generated
Awards won
2019 Best Domestic Bank
Asia Money Awards
Best Digital Bank
Myanmar Awards