Data Journey: Customer 360
Showcase merchants to relevant customers
The hurdle
At most enterprises today, customer information is stored in silos across lines of business. As a result, customer communication is not relevant to their consolidated product holding and inferred needs and preferences
The maya.ai solution
With maya.ai’s Customer Genome, enterprises get a 360-degree understanding of a customer across demographics, product holding, transactions & channel usage. They can
- Consolidate customer data sources
- Create one comprehensive view for every single customer
- Identify patterns, infer behavior in customer behavior
- Visualize genome for every customer on a dashboard
Customer proof
For the Largest Bank in Myanmar
20+ data sources
Used to create a 360-degree view within a month. And identified opportunities for cross-sell/up-sell