Customer Lifecycle: Acquire customers
Acquire the right customers with relevant offers to drive acquisition
The hurdle
Without information on customer behavior, enterprises are restricted to broad-bucket advertisements
The maya.ai solution
With taste-based inferences on behavior, maya.ai helps enterprises
Accelerate time to market
- Identify their best customers
- Create micro segments by segmenting customers based on taste
- Assign the targeting parameters to each micro segment
- Propose right creative and messaging for each of the micro-segments
- Launch campaigns on paid media and social media
- Measure success through A/B Testing
Customer proof
Leading digital wallet in Myanmar
~20% higher spending
From maya.ai led customers when compared to those acquired through other means