Customer Lifecycle: Engage Customers Drive spends through personalized email campaigns The hurdle Banks face a decline in spends across segments and categories as customers consistently become inactive. This implies that end-customers are transitioning to other cards....
Customer Lifecycle
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Use Case – Match customers to the right credit cards to optimize spends
Customer Lifecycle: Engage Customers Match customers to the right credit cards to optimize spends The hurdle Banks are not sure if their customers have the right type of credit cards. Card types are distributed based on salary bands, but not customer preferences. This...
Use Case – Improve spends from customers in specific locations
Customer Lifecycle : Engage Customers Improve spends from customers in specific locations The hurdle Banks need to increase spends from customers in semi-urban locations The maya.ai solution Using maya.ai’s Commerce Studio, banks can Identify popular and up-and-coming...
Use Case – Increase portfolio spends in the dining category with the most relevant offers
Customer Lifecycle: Engage Customers Increase portfolio spends in the dining category with the most relevant offers The hurdle Banks struggle to identify and recommend dining choices from an existing pool of offers in their portfolioThe maya.ai solutionBy analyzing...
Use Case – Boost spends in the travel category
Customer Lifecycle: Engage Customers Boost spends in the travel categoryThe hurdle Banks need to increase spends in the travel category. However, they struggle to personalize offer recommendations from their travel portfolioThe maya.ai solutionBased on customer...
Use Case – Activate the next best category for customers
Customer Lifecycle : Activate Customers Activate the next best category for customersThe hurdle Banks need to identify the best category to recommend offers to customers already active in one categoryThe maya.ai solution Using maya.ai’s collaborative filtering...
Use Case – Improve portfolio performance in the dining category
Customer Lifecycle : Engage Customers Improve portfolio performance in the dining categoryThe hurdle Bank’s dining portfolios often see low engagement. They need to identify their customers’ dining tastes to improve recommendationsThe maya.ai solution Using...
Use Case – Boost online traffic and engagement with widgets powered by the Choice API
Customer Lifecycle : Engage Customers Boost online traffic and engagement with widgets powered by the Choice API The hurdle Banks see a decrease in online traffic and engagement from customers on their net-banking website and offer portalsThe maya.ai solution The...
Use Case – Analyze dark data to activate dormant customers
Customer Lifecycle : Activate Customers Analyze dark data to understand and activate dormant customersThe hurdle Banks need to activate dormant and inactive customer segmentsThe maya.ai solution Using maya.ai’s multiple proprietary algorithms, banks can Analyze dark...
Use Case – Boost offer utilization with personalized emails
Customer Lifecycle: Engage Customers Boost offer utilization with personalized email campaigns The hurdle Banks with limited offer portfolios do not cater to customer tastes based on their card transactionsThe maya.ai solution maya.ai helps banks launch personalized...
Use Case – Acquire the right customers with relevant offers to drive acquisition
Customer Lifecycle: Acquire customers Acquire the right customers with relevant offers to drive acquisitionThe hurdle Without information on customer behavior, enterprises are restricted to broad-bucket advertisementsThe maya.ai solution With taste-based inferences on...