Insights. Ideas. Inspiration.
Recent Articles and Press
No Expectations, No Money, No Funding: The IT Story of India
“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
How digital wallets are transforming the global payment landscape
Physical wallets are now passe. In 2023, it’s all about the digital wallet. A growing majority prefer the ease of whipping out their phones and paying for purchases. Be it at the corner kirana store or at the glitziest of malls. The omnichannel dominance of digital...
AI-Driven Data as a Service(DaaS): Why data is creating a banking revolution
Date: 12-May-2023 Source: GEC Media Key Takeaways 86% of customers say they would pay a premium to brands that offer a fabulous experience 92% of analytics professionals say their firms need to increase their use of external data sources Only 28% of banks can...
Game of Phones: Device financing for a digital-forward Africa
When the iPhone 5s was launched in 2013, online sales were live only in a few countries – UK, Australia, Hong Kong, USA. Long lines formed at Apple stores across the world. The length of these lines was considered an indicator of the phone’s popularity. A few years...
AI-first banking is a mindset, not a technology
Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...
Accelerating Revenue with Recommendation-as-a-Service (RaaS): The Power of Personalized Experiences
As much as we joke about Google not letting us finish our sentences, we now expect it to do so. If the drop-down list doesn’t appear when we type the first few letters, we tend to think the Internet is acting up. This expectation has crossed the lines of search...
Innovation and tech for gender equality
Date: 27-Apr-2023 Source: The Times of India How much talk of gender equality is too much? My answer - it deserves all the attention it gets and more. Despite this topic topping the charts, we are at least 286 years away from achieving this, based on a recent report...
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
AI in the gameplan
When Avinash Singh, a 24-year-old debutant with no domestic cricket experience, came up in the player auctions of the Indian Premier League (IPL) 2023 at a base price of Rs 20 lakh, it was a slight surprise. And when he was bought by the Royal Challengers Bangalore...
Karunakaran Neelakandan joins Crayon Data as Vice President of Engineering
Karunakaran Neelakandan has joined Crayon Data as VP of Engineering. He sports a rich and global experience of 26 years, in big data engineering/analytics, graphics processing units, machine learning, and data warehouse and business intelligence, across various...
#TalentedTangrams: Life lessons from photorealism
At some point in every school’s art class, students are asked to draw a basket of fruit. I was in the seventh grade when my teacher assigned this to us. What started out as a mindless task became an exercise in observing detail. I think I did a pretty good job for a...
Intuition vs Data: The tech distribution tussle
Imagine dropping millions of dollars on an enterprise solution only to find out that it really doesn’t solve the problem. That’s the risk businesses face, especially when it comes to tech products. Most often, there’s no comprehensive way to test the fit before...
Unlocking Vietnam’s digital future with data and AI
Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...
Crayon Data’s ode to Gordon Moore
Gordon Moore, co-founder of Intel Corporation, and one of the most influential figures in the history of computing, passed on March 24, 2023. His groundbreaking observation, known as Moore's Law, predicted that the number of transistors on a microchip would double...
From codebreakers to innovators: Celebrating women in tech
Women’s History Month is a great time to reflect on inspiring women achievers. For generations, many have gone without being credited or applauded for their work. Recognition is the difference between Madame Marie Curie and Mileva Einstein-Maric. I would not be...
Crayon Data and Visa partner to power AI-led personal digital storefronts for issuers
By partnering with Visa, Crayon Data will provide Personalized Lifestyle Marketplace platform for issuers. Singapore/Chennai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, Middle...
Crayon Data bags the Mint Startup ICON Awards for SaaS
Singapore/Chennai Mar 23: Crayon Data wins the Mint Startup Icon Awards in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data. The second edition of Mint Startup ICON Awards 2023 was an opportunity...
Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience
2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
Aarti Ramakrishnan on celebrating progress and breaking barriers
Date: March 2023 Source: Middle East News 247 For International Women's Day, women leaders from across industries shared their thoughts with the Middle East media. While there are plenty of reasons to celebrate how far we've come, they also pointed out the barriers...
Crayon Lighthouse: The future of work, workplace culture, and talent engagement with Priti Shetty
From home offices to hybrid model to the gig economy, the idea of ‘work’ has evolved considerably over the past few years. Priti Shetty, the Chief People and Culture Officer at WeWork, rightly summarises the change in two sentences, “Flexibility is no longer a...
How will AI reshape recruitment and job search?
When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...
CXaaS: Advanced strategy for revenue acceleration
In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...
AI for social good: tech solutions that change lives
Would you live as an undocumented person for three months? Lucia Gallardo, Founder & CEO of Emerge, did just that. Her aim: to understand the problems they face. For context, Emerge is a tech lab that works at the convergence of sustainable development and social...
Aarti Ramakrishnan on the StrongHer list of 100 global women trailblazers 2023
Success and recognition are inevitable for those with an insatiable hunger to achieve. StrongHer Ventures, a venture capital firm with a focus on financing women-led projects, has published a list of 100 Women Trailblazers who embody this trait. And featured on the...
Crayon Data Redefined: Experience the new
The story of Crayon's website and brand refresh For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...
Crayon Data and Redington Partner to Accelerate Africa’s Fast-Growing Fintech Landscape
A partnership with Redington aims to boost the fintech and digital transformation landscape in Africa. Singapore/Dubai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in India and UAE, has...
Prashanth Kale joins Crayon Data as Director of Marketing
Prashanth Kale has joined Crayon Data to lead the global marketing team. He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept...
#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in the 12th...
Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of constant changes in the...
Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...
Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...
Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...
Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...
Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that hiring women in tech can be a game...
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...
The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...
Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...
Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...
HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...
Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...
Inside the world of SaaS sales and partnerships with Kunal Sharma
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.” The Head of Sales at Rocketium joined the...
Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...
Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...
Suresh Shankar on how the Metaverse can shape businesses in UAE
Date: 7 Sep 2022 Source: Khaleej Times Headline "Metaverse, Big Data to shape future of businesses in UAE" Singapore based big data and Artificial Intelligence (AI) startup, Crayon Data is expanding its footprint in the region as it caters to some top brands in the...
Recent Articles and Press
No Expectations, No Money, No Funding: The IT Story of India
“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
How digital wallets are transforming the global payment landscape
Physical wallets are now passe. In 2023, it’s all about the digital wallet. A growing majority prefer the ease of whipping out their phones and paying for purchases. Be it at the corner kirana store or at the glitziest of malls. The omnichannel dominance of digital...
AI-Driven Data as a Service(DaaS): Why data is creating a banking revolution
Date: 12-May-2023 Source: GEC Media Key Takeaways 86% of customers say they would pay a premium to brands that offer a fabulous experience 92% of analytics professionals say their firms need to increase their use of external data sources Only 28% of banks can...
Game of Phones: Device financing for a digital-forward Africa
When the iPhone 5s was launched in 2013, online sales were live only in a few countries – UK, Australia, Hong Kong, USA. Long lines formed at Apple stores across the world. The length of these lines was considered an indicator of the phone’s popularity. A few years...
AI-first banking is a mindset, not a technology
Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...
Accelerating Revenue with Recommendation-as-a-Service (RaaS): The Power of Personalized Experiences
As much as we joke about Google not letting us finish our sentences, we now expect it to do so. If the drop-down list doesn’t appear when we type the first few letters, we tend to think the Internet is acting up. This expectation has crossed the lines of search...
Innovation and tech for gender equality
Date: 27-Apr-2023 Source: The Times of India How much talk of gender equality is too much? My answer - it deserves all the attention it gets and more. Despite this topic topping the charts, we are at least 286 years away from achieving this, based on a recent report...
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
AI in the gameplan
When Avinash Singh, a 24-year-old debutant with no domestic cricket experience, came up in the player auctions of the Indian Premier League (IPL) 2023 at a base price of Rs 20 lakh, it was a slight surprise. And when he was bought by the Royal Challengers Bangalore...
Karunakaran Neelakandan joins Crayon Data as Vice President of Engineering
Karunakaran Neelakandan has joined Crayon Data as VP of Engineering. He sports a rich and global experience of 26 years, in big data engineering/analytics, graphics processing units, machine learning, and data warehouse and business intelligence, across various...
#TalentedTangrams: Life lessons from photorealism
At some point in every school’s art class, students are asked to draw a basket of fruit. I was in the seventh grade when my teacher assigned this to us. What started out as a mindless task became an exercise in observing detail. I think I did a pretty good job for a...
Intuition vs Data: The tech distribution tussle
Imagine dropping millions of dollars on an enterprise solution only to find out that it really doesn’t solve the problem. That’s the risk businesses face, especially when it comes to tech products. Most often, there’s no comprehensive way to test the fit before...
Unlocking Vietnam’s digital future with data and AI
Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...
Crayon Data’s ode to Gordon Moore
Gordon Moore, co-founder of Intel Corporation, and one of the most influential figures in the history of computing, passed on March 24, 2023. His groundbreaking observation, known as Moore's Law, predicted that the number of transistors on a microchip would double...
From codebreakers to innovators: Celebrating women in tech
Women’s History Month is a great time to reflect on inspiring women achievers. For generations, many have gone without being credited or applauded for their work. Recognition is the difference between Madame Marie Curie and Mileva Einstein-Maric. I would not be...
Crayon Data and Visa partner to power AI-led personal digital storefronts for issuers
By partnering with Visa, Crayon Data will provide Personalized Lifestyle Marketplace platform for issuers. Singapore/Chennai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, Middle...
Crayon Data bags the Mint Startup ICON Awards for SaaS
Singapore/Chennai Mar 23: Crayon Data wins the Mint Startup Icon Awards in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data. The second edition of Mint Startup ICON Awards 2023 was an opportunity...
Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience
2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
Aarti Ramakrishnan on celebrating progress and breaking barriers
Date: March 2023 Source: Middle East News 247 For International Women's Day, women leaders from across industries shared their thoughts with the Middle East media. While there are plenty of reasons to celebrate how far we've come, they also pointed out the barriers...
Crayon Lighthouse: The future of work, workplace culture, and talent engagement with Priti Shetty
From home offices to hybrid model to the gig economy, the idea of ‘work’ has evolved considerably over the past few years. Priti Shetty, the Chief People and Culture Officer at WeWork, rightly summarises the change in two sentences, “Flexibility is no longer a...
How will AI reshape recruitment and job search?
When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...
CXaaS: Advanced strategy for revenue acceleration
In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...
AI for social good: tech solutions that change lives
Would you live as an undocumented person for three months? Lucia Gallardo, Founder & CEO of Emerge, did just that. Her aim: to understand the problems they face. For context, Emerge is a tech lab that works at the convergence of sustainable development and social...
Aarti Ramakrishnan on the StrongHer list of 100 global women trailblazers 2023
Success and recognition are inevitable for those with an insatiable hunger to achieve. StrongHer Ventures, a venture capital firm with a focus on financing women-led projects, has published a list of 100 Women Trailblazers who embody this trait. And featured on the...
Crayon Data Redefined: Experience the new
The story of Crayon's website and brand refresh For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...
Crayon Data and Redington Partner to Accelerate Africa’s Fast-Growing Fintech Landscape
A partnership with Redington aims to boost the fintech and digital transformation landscape in Africa. Singapore/Dubai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in India and UAE, has...
Prashanth Kale joins Crayon Data as Director of Marketing
Prashanth Kale has joined Crayon Data to lead the global marketing team. He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept...
#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in the 12th...
Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of constant changes in the...
Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...
Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...
Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...
Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...
Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that hiring women in tech can be a game...
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...
The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...
Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...
Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...
HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...
Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...
Inside the world of SaaS sales and partnerships with Kunal Sharma
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.” The Head of Sales at Rocketium joined the...
Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...
Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...
Suresh Shankar on how the Metaverse can shape businesses in UAE
Date: 7 Sep 2022 Source: Khaleej Times Headline "Metaverse, Big Data to shape future of businesses in UAE" Singapore based big data and Artificial Intelligence (AI) startup, Crayon Data is expanding its footprint in the region as it caters to some top brands in the...
Recent Articles and Press
No Expectations, No Money, No Funding: The IT Story of India
“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
How digital wallets are transforming the global payment landscape
Physical wallets are now passe. In 2023, it’s all about the digital wallet. A growing majority prefer the ease of whipping out their phones and paying for purchases. Be it at the corner kirana store or at the glitziest of malls. The omnichannel dominance of digital...
AI-Driven Data as a Service(DaaS): Why data is creating a banking revolution
Date: 12-May-2023 Source: GEC Media Key Takeaways 86% of customers say they would pay a premium to brands that offer a fabulous experience 92% of analytics professionals say their firms need to increase their use of external data sources Only 28% of banks can...
Game of Phones: Device financing for a digital-forward Africa
When the iPhone 5s was launched in 2013, online sales were live only in a few countries – UK, Australia, Hong Kong, USA. Long lines formed at Apple stores across the world. The length of these lines was considered an indicator of the phone’s popularity. A few years...
AI-first banking is a mindset, not a technology
Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...
Accelerating Revenue with Recommendation-as-a-Service (RaaS): The Power of Personalized Experiences
As much as we joke about Google not letting us finish our sentences, we now expect it to do so. If the drop-down list doesn’t appear when we type the first few letters, we tend to think the Internet is acting up. This expectation has crossed the lines of search...
Innovation and tech for gender equality
Date: 27-Apr-2023 Source: The Times of India How much talk of gender equality is too much? My answer - it deserves all the attention it gets and more. Despite this topic topping the charts, we are at least 286 years away from achieving this, based on a recent report...
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
AI in the gameplan
When Avinash Singh, a 24-year-old debutant with no domestic cricket experience, came up in the player auctions of the Indian Premier League (IPL) 2023 at a base price of Rs 20 lakh, it was a slight surprise. And when he was bought by the Royal Challengers Bangalore...
Karunakaran Neelakandan joins Crayon Data as Vice President of Engineering
Karunakaran Neelakandan has joined Crayon Data as VP of Engineering. He sports a rich and global experience of 26 years, in big data engineering/analytics, graphics processing units, machine learning, and data warehouse and business intelligence, across various...
#TalentedTangrams: Life lessons from photorealism
At some point in every school’s art class, students are asked to draw a basket of fruit. I was in the seventh grade when my teacher assigned this to us. What started out as a mindless task became an exercise in observing detail. I think I did a pretty good job for a...
Intuition vs Data: The tech distribution tussle
Imagine dropping millions of dollars on an enterprise solution only to find out that it really doesn’t solve the problem. That’s the risk businesses face, especially when it comes to tech products. Most often, there’s no comprehensive way to test the fit before...
Unlocking Vietnam’s digital future with data and AI
Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...
Crayon Data’s ode to Gordon Moore
Gordon Moore, co-founder of Intel Corporation, and one of the most influential figures in the history of computing, passed on March 24, 2023. His groundbreaking observation, known as Moore's Law, predicted that the number of transistors on a microchip would double...
From codebreakers to innovators: Celebrating women in tech
Women’s History Month is a great time to reflect on inspiring women achievers. For generations, many have gone without being credited or applauded for their work. Recognition is the difference between Madame Marie Curie and Mileva Einstein-Maric. I would not be...
Crayon Data and Visa partner to power AI-led personal digital storefronts for issuers
By partnering with Visa, Crayon Data will provide Personalized Lifestyle Marketplace platform for issuers. Singapore/Chennai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, Middle...
Crayon Data bags the Mint Startup ICON Awards for SaaS
Singapore/Chennai Mar 23: Crayon Data wins the Mint Startup Icon Awards in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data. The second edition of Mint Startup ICON Awards 2023 was an opportunity...
Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience
2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
Aarti Ramakrishnan on celebrating progress and breaking barriers
Date: March 2023 Source: Middle East News 247 For International Women's Day, women leaders from across industries shared their thoughts with the Middle East media. While there are plenty of reasons to celebrate how far we've come, they also pointed out the barriers...
Crayon Lighthouse: The future of work, workplace culture, and talent engagement with Priti Shetty
From home offices to hybrid model to the gig economy, the idea of ‘work’ has evolved considerably over the past few years. Priti Shetty, the Chief People and Culture Officer at WeWork, rightly summarises the change in two sentences, “Flexibility is no longer a...
How will AI reshape recruitment and job search?
When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...
CXaaS: Advanced strategy for revenue acceleration
In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...
AI for social good: tech solutions that change lives
Would you live as an undocumented person for three months? Lucia Gallardo, Founder & CEO of Emerge, did just that. Her aim: to understand the problems they face. For context, Emerge is a tech lab that works at the convergence of sustainable development and social...
Aarti Ramakrishnan on the StrongHer list of 100 global women trailblazers 2023
Success and recognition are inevitable for those with an insatiable hunger to achieve. StrongHer Ventures, a venture capital firm with a focus on financing women-led projects, has published a list of 100 Women Trailblazers who embody this trait. And featured on the...
Crayon Data Redefined: Experience the new
The story of Crayon's website and brand refresh For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...
Crayon Data and Redington Partner to Accelerate Africa’s Fast-Growing Fintech Landscape
A partnership with Redington aims to boost the fintech and digital transformation landscape in Africa. Singapore/Dubai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in India and UAE, has...
Prashanth Kale joins Crayon Data as Director of Marketing
Prashanth Kale has joined Crayon Data to lead the global marketing team. He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept...
#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in the 12th...
Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of constant changes in the...
Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...
Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...
Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...
Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...
Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that hiring women in tech can be a game...
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...
The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...
Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...
Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...
HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...
Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...
Inside the world of SaaS sales and partnerships with Kunal Sharma
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.” The Head of Sales at Rocketium joined the...
Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...
Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...
Suresh Shankar on how the Metaverse can shape businesses in UAE
Date: 7 Sep 2022 Source: Khaleej Times Headline "Metaverse, Big Data to shape future of businesses in UAE" Singapore based big data and Artificial Intelligence (AI) startup, Crayon Data is expanding its footprint in the region as it caters to some top brands in the...