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Integrate deeply, so customers find it difficult to pull the plug: Suresh Shankar on Churn.FM podcast

Crayon Data’s founder and CEO Suresh Shankar was recently on the Churn.FM podcast. Hosted by Andrew Michael, CEO of Avrio, they talk about ways to prevent churn with enterprise customers.

Suresh shares how he connects the dots looking back going from an account director to marketing, and then to founder. They then touch on what Crayon Data is and how we help our enterprise customers with personalization.

They also discuss Crayon Data’s process in identifying the gap in the market and the inspiration behind it, their different strategies on how to validate or invalidate markets. Suresh then shares his views on churn and retention when it comes to enterprise SaaS models.

Listen on Spotify, Apple Podcasts and Google Podcasts.

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Susanna Myrtle Lazarus

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