December 2020: CEO and co-founder of Crayon Data, Suresh Shankar delivered an insightful talk on “The power of personalization in a post-COVID world” at the Big Data APAC Virtual Summit 2020.
Key highlights from the talk
- 85% of customers today demand personalized products, services, and experiences. Enterprises who understand their customers and personalize digital experiences for each one of them, stay ahead of the curve.
- The pandemic has accelerated how customers interact with brands. Online sales have increased by nearly 30% during COVID, as customers are spending more time on digital channels. Globally, mobile orders and payments have gone up by 56% and up to 80%.
- Customers are constantly re-evaluating their choices now more than before. Enterprises that can’t stay relevant, risk losing everything. From customer data to share-of-wallet.
- In this post-COVID world, relevance is key. Enterprises who want to stay relevant need to be able to profile and engage their customers effectively, and drive transactions.