Singapore has been at the forefront of digital transformation for decades. With the adoption of digital strategies at speed, a survey by the AI Journal finds that 74% executives anticipate that AI will deliver more efficient business processes. They also...
analytics
Recent Articles
Crayon Data named leading predictive analysis company in Singapore
Date: July 13, 2021 Source: Startup Pill 32 Best Predictive Analytics Startups in Singapore of 2021 This article showcases our top picks for the best Singapore based Predictive Analytics companies. These startups and companies are taking a variety of approaches to...
Where banking and AI meet the written word: Vidhyashankar Sriram on his new role at Crayon
I come from a liberal literary background. My father was the President of Alliance Française of Madras for several years, a double Chevalier who translated books from French to Tamil. That’s where I got my love for the...
How Google Analytics data helps calculate your search marketing ROI
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
4 data trends that are transforming the global fitness industry
For several years, big data (and the analytics it feeds) was a concept that was only being explored by deep-pocketed companies and other large organizations. Now the technology required for it is standardized and less resource-heavy. So, big data has spread to all...
5 eCommerce social media analytics tips to maximize data
If you’re wondering how to start your e-commerce website and boost your social media performance, look no further. Whether you’re not satisfied with your social media marketing campaign or you’re not seeing high demand for your products or services, read on for 5 tips...
Quality lead generation: why data would lead the way in B2B marketing
Conducting a B2B sales process without a defined lead generation strategy is a lot like celebrating Halloween without the pumpkin and the candy — it’s an imperative! While outbound prospecting and marketing techniques have proven to be effective, combining it with an...
How to uncover hidden data online
The internet is an almost endless font of information and data. Most of us spend a lot of time each day interacting with the internet and learning new things from it. You may be surprised to learn that there is far more hidden data online than meets the eye. Gathering...
5 ways big data disrupted research for mutation identification and causes
The rise of big data has become a significant turning point in biomedical research. Twenty years ago, it cost $100 million to sequence a single human genome. With the advent of high throughput sequencing technologies, sequencing the human genome has become faster and...
Sharma-ji, his 'beta', and his 140: Luck, talent and covering our Bayes-es in batting
“India beat Pakistan after ruthless Rohit Sharma sets insurmountable target at Cricket World Cup” — The Telegraph “India vs Pakistan: Rohit Sharma’s 140 sets up victory for Virat Kohli’s side” — BBC Sport ”India vs Pak: Rohit Sharma smashes 140, his 2nd ton of World...
How big data is changing the way marketing teams strategize
We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question really comes down to this: what exactly is big data? Big data is a collection of information that companies can use to make actionable...
Analytics Will Be Embedded into Every Piece of Decision Making in Coming Years
What are the top trends seen in big data analytics space in India today? In today’s fast-paced and edgy market environment, firms are looking at ways in which they can gain a competitive advantage by exploiting the opportunities presented by big data. In retail,...
10 Emerging Analytics Start-ups in India to Watch in 2014
Each year we publish a list of analytics startups in India that are making all the right noises and showcases the most potential among newcomers. Below is the list for this year. Read 10 Emerging Analytics Start-ups in India to Watch in 2013 Crayon Data Founded in...