In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...
Data culture is as important as organization culture. But the question remains… how does an organization create it? Who leads it? And why is it important? Janardhan Cadambi (Jana) from Mastercard explains why data standards and principles are just as important, if not...
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...
Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...
Relationships have become a significant factor for success in any venture and knowing how to cultivate it is what separates the truly successful from those who are not. Cultivating a relationship with website users Before the emergence of the internet, which led to...