I come from a liberal literary background. My father was the President of Alliance Française of Madras for several years, a double Chevalier who translated books from French to Tamil. That’s where I got my love for the...
data analytics
Recent Articles
Crayon Data is one of top 10 data analytics startups redefining the Indian tech space
Date: May 20th, 2021 Source: IndustryWired These top 10 Indian analytics startups are to look out for this year According to a research report, the global big data market is expected to reach USD229.4 billion by 2025. This is no surprise as the use of...
How Google Analytics data helps calculate your search marketing ROI
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
![Top tips and tricks to improving your customer experience [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/01/customer-journey-1.jpg)
Top tips and tricks to improving your customer experience [Infographic]
Selling your products and services is important. However, giving your customers a good experience is even more crucial for the success of your business. Customers are placing more emphasis on their experiences with companies. As a result, customer experience is...
Benefits of using Google Analytics for your business database
Information analytics, or data analytics, has become an important element of businesses today. Data analytics keeps track of all your online business and offers crucial information regarding your visitors and your website. Data analytics offers organization crucial...
Data Analytics: How it can help brands court their customers
Historically, there has been a significant separation between organizations and the stakeholders who support them. While consumers think of themselves as human individuals, brands are sometimes viewed as faceless, corporate machines. However we’re discovering that...
7 hard to ignore reasons to take on data analytics as a career
If you are still wondering what is the best career move for you then you can choose data analytics as a career option. There are several reasons for it that you will find hard to ignore. If you are a believer in statistics then there is enough of it to encourage you...
Data and security: current data analytics trends in 2019
To the layperson, data analytics security can sound intimidating and overly technical. However, we all have an obligation to protect our data. As data analysts and information security professionals, we have a duty to not only understand the latest trends in this...
Data analytics and AI: ways to reduce risk and spending in a business
In an age of massive data generation, businesses have more raw information at their disposal than ever before. Many organizations are in the process of figuring out how to turn their data into value. Because every business has aspirations for their analytics program....
6 reasons why I love data and analytics
I must confess that big data analysis wasn’t exactly on my radar when I started engineering at IIT Roorkee. In fact, I started out as a paper and pulp technology major. I soon lost interest in my regular classes and started to work on other projects instead. My first...