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The accidental data scientist – Kanimozhi U
The accidental data scientist – Kanimozhi U

I never set out to be a data scientist. After a B Tech in information technology and ME in computer science, I started working on my PhD. My initial idea was to do research on point-of-care diagnostics for osteoporosis. I then switched to breast cancer prognosis and...

Big data for business: How it can be used
Big data for business: How it can be used

Big data is all the rage in big business. However, if you run a small business, you likely think that this powerful source of insights is out of your reach. You may be more mistaken than you realize. Big data is not only something that a small- or medium-sized...

How to uncover hidden data online
How to uncover hidden data online

The internet is an almost endless font of information and data. Most of us spend a lot of time each day interacting with the internet and learning new things from it. You may be surprised to learn that there is far more hidden data online than meets the eye. Gathering...

CRM: 5 tools that can change your business
CRM: 5 tools that can change your business

In the last decade, the landscape of the business world has changed perhaps more than any other time in history. Startups are required to keep up with every new trend in marketing and technology just to stay in the game, while also looking to drive the innovation that...

What is a data warehouse?

As any good tradesperson knows, you need the right tool for the job. Just ask someone who’s used a screwdriver to assemble furniture how much they would pay for a power drill. The same holds true for working with data. Today, many companies dive into machine learning,...

Digital marketing: can data improve creativity?
Digital marketing: can data improve creativity?

There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...

Why your brand needs a data-driven marketing strategy
Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...