2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
I never set out to be a data scientist. After a B Tech in information technology and ME in computer science, I started working on my PhD. My initial idea was to do research on point-of-care diagnostics for osteoporosis. I then switched to breast cancer prognosis and...
Date: 22nd February to 19th March Big data and AI company Crayon Data is one of several Singapore tech companies to participate in the ongoing virtual mission, E-Business Mission to Latin America. The virtual mission is organized by the Latin American Chamber of...
At its inception, the digital marketing industry still relied fairly heavily on things like gut instinct and inference from outdated precedent. The tools were there to reach people online, but those wielding them weren’t ready to embrace the rigors of data-driven...
Getting the most out of your B2B operation requires distributing your resources in the most efficient way possible. That means data. Achieving long-term growth and extracting the most value out of every investment only comes with an intelligent use of data. Leveraging...
Big data is all the rage in big business. However, if you run a small business, you likely think that this powerful source of insights is out of your reach. You may be more mistaken than you realize. Big data is not only something that a small- or medium-sized...
Technology is making it possible for amazing strides to be achieved in the healthcare industry. In fact, there are many ways in which big data is innovating healthcare overall. For example, McKinsey reports that “Kaiser Permanente has fully implemented a new computer...
![15 surprisingly hackable IoT devices in your life [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/12/1026-1.jpg)
Technology has made everything easier for us, to the point that our watches can now control our lights by simply shouting a command. Every device, right from our cars to our refrigerators has become connected through IoT devices (the Internet of Things network that...
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
Many companies tend to disregard newer business intelligence (BI) trends in favor of tried-and-tested older methods. While traditional methods do have their benefits, today, it is more important than ever to use effective, modern business intelligence tools to remain...
For several years, big data (and the analytics it feeds) was a concept that was only being explored by deep-pocketed companies and other large organizations. Now the technology required for it is standardized and less resource-heavy. So, big data has spread to all...
If you’re wondering how to start your e-commerce website and boost your social media performance, look no further. Whether you’re not satisfied with your social media marketing campaign or you’re not seeing high demand for your products or services, read on for 5 tips...
Operating a business based on data can be difficult. In order for you to find the success you desire, you need to know how to properly market your services to consumers. To achieve this goal, you need to have an understanding of data. The digital age has completely...
Kanban has proven to be a viable approach for many types of projects, from large ones with multiple layers of complexity, to smaller jobs that can comfortably be pulled off by one or two people. And with the rise of big data in the last decade, it made full sense that...
![7 data-driven ways to optimize your online store for mobile [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/11/optimize-1.jpg)
When user experience designers initially were faced with transferring their complex sites to mobile devices, they simply tried to cram as much as they could on the smaller devices. This concept created frustrating mobile experiences for users and an embarrassing...
Business intelligence provides the means for companies to make more data-driven decisions. So which trends are going to have the biggest impact on business intelligence in 2020? Companies that capitalize on or get ahead of these trends will be in an increasingly...
Conducting a B2B sales process without a defined lead generation strategy is a lot like celebrating Halloween without the pumpkin and the candy — it’s an imperative! While outbound prospecting and marketing techniques have proven to be effective, combining it with an...
The internet is an almost endless font of information and data. Most of us spend a lot of time each day interacting with the internet and learning new things from it. You may be surprised to learn that there is far more hidden data online than meets the eye. Gathering...
When it’s about opting for the right data center switch for your business, it’s quite obvious for you to go pretty confused. It can actually be quite tough to decide where to start. The main purpose of most data center switches might be the same or they might dole out...
Information analytics, or data analytics, has become an important element of businesses today. Data analytics keeps track of all your online business and offers crucial information regarding your visitors and your website. Data analytics offers organization crucial...
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...
In the last decade, the landscape of the business world has changed perhaps more than any other time in history. Startups are required to keep up with every new trend in marketing and technology just to stay in the game, while also looking to drive the innovation that...
Small business loans traditionally come with massive origination costs attached to them. When you consider the revenue generated, they tend to have some of the highest relative fees for the lender. Smaller and mid-sized banks exist to serve their communities in part,...
In the past few years alone, the world has seen a rise in historic hacks. The Equifax data breach, for example, saw hundreds of millions of Americans have their information exposed. Events like these highlight the need for data security. In today's world, all of us...
Big data can help increase app engagement, optimize resources, and provide a significantly better user experience. It can personalize content delivery and make the content more relevant. For business, it can improve conversion rates. Quite simply, big data can provide...
We live in an era driven by data. Inventory management, business intelligence, analytics, SEO, machine learning, artificial intelligence — countless aspects of modern life rely on a steady stream of information. The quantity alone is stunning. For instance, experts...
As any good tradesperson knows, you need the right tool for the job. Just ask someone who’s used a screwdriver to assemble furniture how much they would pay for a power drill. The same holds true for working with data. Today, many companies dive into machine learning,...
There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...
Businesses are relying on business intelligence more than ever, but how are the recent innovations from AI impacting this sector? As a technology-driven process business intelligence could garner much autonomy from AI if put to use properly. Of course, business...
The quality of data is the most crucial element of any business intelligence strategy. Developing systems to collect and distribute information is one thing, but if that data becomes corrupted, then it becomes useless. No matter what niche business is in or what kind...
To the layperson, data analytics security can sound intimidating and overly technical. However, we all have an obligation to protect our data. As data analysts and information security professionals, we have a duty to not only understand the latest trends in this...
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...
Recent trends indicate personalization, customization, and customer-centric marketing are essential to success and growth for businesses. Big data, especially when analyzed by AI, is also essential to reaching consumers and filling their needs. How can we utilize...
We live in a developing world where things are always going to change, and change can happen at any time. Over the last decade, a lot of significant developments have come to our attention. In fact, technology is one area that is constantly growing. In a way, you...
Today, the internet bleeds into almost every facet of everyday life — it empowers our productivity, enhances our entertainment, and enables our communication. As it does these things, of course, it generates a vast quantity of data: rich, complex, wide-reaching data...
The latest technological advancements have taken the world by a storm. It’s immensely impressive to see how much better and convenient our lives have become, thanks to those advancements. One such recent development is the discovery of big data. It’s the concept to...
What makes a successful online business? Certainly, there is no one clear answer. There are many (not-so-secret) secrets to selling online successfully - including offering great customer service, excellent products, strong marketing, and so on. However, in today’s...