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Arvind Lakshminarayanan
Posted by Arvind Lakshminarayanan
July 16, 2019

Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows...

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Dan Matthews
Posted by Dan Matthews
June 27, 2019

Business intelligence & big data: how are they connected?

Recent trends indicate personalization, customization, and customer-centric marketing are essential to success and growth for businesses. Big data, especially when analyzed by AI, is...

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Arvind Lakshminarayanan
Posted by Arvind Lakshminarayanan
June 18, 2019

The age of digital: why cyber security should no longer be ignored

We live in a developing world where things are always going to change, and change can happen at any time. Over the last decade,...

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Rodney Laws
Posted by Rodney Laws
June 12, 2019

5 ways data science can help you work smarter, not harder

Today, the internet bleeds into almost every facet of everyday life — it empowers our productivity, enhances our entertainment, and enables our communication. As...

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Mary Jones
Posted by Mary Jones
June 5, 2019

Predictive analytics in the travel industry: use cases

The latest technological advancements have taken the world by a storm. It’s immensely impressive to see how much better and convenient our lives have...

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Manish Dudharejia
Posted by Manish Dudharejia
May 28, 2019

3 important ways that AI is helping e-commerce stores dramatically increase conversions

What makes a successful online business? Certainly, there is no one clear answer. There are many (not-so-secret) secrets to selling online successfully – including...

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