Why your brand needs a data-driven marketing strategy
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows...
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Business intelligence & big data: how are they connected?
Recent trends indicate personalization, customization, and customer-centric marketing are essential to success and growth for businesses. Big data, especially when analyzed by AI, is...
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The age of digital: why cyber security should no longer be ignored
We live in a developing world where things are always going to change, and change can happen at any time. Over the last decade,...
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5 ways data science can help you work smarter, not harder
Today, the internet bleeds into almost every facet of everyday life — it empowers our productivity, enhances our entertainment, and enables our communication. As...
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Predictive analytics in the travel industry: use cases
The latest technological advancements have taken the world by a storm. It’s immensely impressive to see how much better and convenient our lives have...
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3 important ways that AI is helping e-commerce stores dramatically increase conversions
What makes a successful online business? Certainly, there is no one clear answer. There are many (not-so-secret) secrets to selling online successfully – including...
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