Gamer turned marketing leader, podcaster and influencer Eric Siu discusses the importance of establishing strong values, maintaining relationships, and producing high-quality content in the data-driven world of digital marketing. Kicking off this week's episode, Eric...
digital marketing
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Examining how AI-ready data is ready to transform digital marketing
At its inception, the digital marketing industry still relied fairly heavily on things like gut instinct and inference from outdated precedent. The tools were there to reach people online, but those wielding them weren’t ready to embrace the rigors of data-driven...
A beginner’s guide to voice search: how it’ll change the future of SEO
Where the last few decades experienced the wave of mobile-first economy, the present and the upcoming decade denounce something that we call AI-first. Ok, this is nothing but introducing the concept of your very much popular AI in different aspects for all industries....
The biggest impact of machine learning for digital marketing professionals
The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A...
Digital marketing: can data improve creativity?
There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...