At the start of the last decade, smartphones and social media were still in their infancy. But by the time we hopped over to 2020, with their omnipresence, they increased access to information dramatically; Choice exploded and consumer expectations ramped up,...
On the path to evangelising the concept of ‘Guided Choice’, Crayon Data has built its own choice engine Maya - in its quest to simplify the world’s choices. As I made my way into the APAC market, to drive sales for Crayon, I was met with a fair amount of apprehension...