As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how...
How do you create great AI that can make use of data that hasn't been even created? How will you prepare for a world where 90% of the data you will have in 2022 doesn't exist today? John Kim of Expedia discusses these matters and why tech giants with the ability to...