As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how...
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Slaves to the Algo: Good algorithms should augment, not control, lives | John Kim, Expedia (Part 1)
How do you create great AI that can make use of data that hasn't been even created? How will you prepare for a world where 90% of the data you will have in 2022 doesn't exist today? John Kim of Expedia discusses these matters and why tech giants with the ability to...