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Marketing

Dhanya Nageswaran
Posted by Dhanya Nageswaran
April 30, 2021

Dhanya Nageswaran, the Economics and Political Science major turned Product Marketing intern

Like everyone around the world, COVID-19 threw a wrench in my plans for 2021. As an Economics and Political Science major from Wellesley College, I...

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Dhanya Nageswaran
Posted by Dhanya Nageswaran
February 23, 2021

Slaves to the Algo: What CMOs must learn from the youngest data geek in the room | Ravi Santhanam, HDFC Ban‪k‬

Recognized in the Forbes list of ‘The World’s Most Influential CMOs’, Ravi Santhanam joins us in this episode of Slaves to the Algo to...

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Lee Hwee Teo
Posted by Lee Hwee Teo
November 24, 2020

From the drawing board – Pratyush Roy, VP of GTM

1. How has the sales process changed in a time of remote B2B selling?   Enterprise sales cycles used to span 6-18+ months. With COVID-19...

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Audrey Throne
Posted by Audrey Throne
April 27, 2020

3 inexpensive branding strategies for small businesses to help them grow

Two things click in our mind when someone says the word Apple. The first is the iPhone, and the second is the fruit. Why...

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Imply
Posted by Imply
February 22, 2020

Best Ways to Leverage Data to Maximize Your B2B Marketing

Getting the most out of your B2B operation requires distributing your resources in the most efficient way possible. That means data. Achieving long-term growth...

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Haseeb Najam
Posted by Haseeb Najam
January 20, 2020

How Google Analytics data helps calculate your search marketing ROI

You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of...

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