Marketing

Recent Articles
From the drawing board – Pratyush Roy, VP of GTM

1. How has the sales process changed in a time of remote B2B selling?   Enterprise sales cycles used to span 6-18+ months. With COVID-19 imposed travel restrictions, the situation is much worse.   For Crayon, we’ve noticed the 3 key changes in the remote B2B selling...

8 ways to improve your marketing with faster websites
8 ways to improve your marketing with faster websites

Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...

Why your brand needs a data-driven marketing strategy
Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...

Unique ways to use Facebook Messenger to grow your business
Unique ways to use Facebook Messenger to grow your business

Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...