“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
Marketing
Recent Articles
Dhanya Nageswaran, the Economics and Political Science major turned Product Marketing intern
Like everyone around the world, COVID-19 threw a wrench in my plans for 2021. As an Economics and Political Science major from Wellesley College, I never thought I would spend my senior spring interning for a Big Data and AI company at home in Singapore: two things I...
From the drawing board – Pratyush Roy, VP of GTM
1. How has the sales process changed in a time of remote B2B selling? Enterprise sales cycles used to span 6-18+ months. With COVID-19 imposed travel restrictions, the situation is much worse. For Crayon, we’ve noticed the 3 key changes in the remote B2B selling...
3 inexpensive branding strategies for small businesses to help them grow
Two things click in our mind when someone says the word Apple. The first is the iPhone, and the second is the fruit. Why are they in that order? Why Apple, the brand, has trademarked the word. Why apple the fruit has taken the second position? Among all other things,...
Best Ways to Leverage Data to Maximize Your B2B Marketing
Getting the most out of your B2B operation requires distributing your resources in the most efficient way possible. That means data. Achieving long-term growth and extracting the most value out of every investment only comes with an intelligent use of data. Leveraging...
How Google Analytics data helps calculate your search marketing ROI
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
8 ways to improve your marketing with faster websites
Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...
The biggest impact of machine learning for digital marketing professionals
The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A...
Intelligent data: launch successful sales and marketing campaigns
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...
Why your brand needs a data-driven marketing strategy
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...
How big data is changing the way marketing teams strategize
We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question really comes down to this: what exactly is big data? Big data is a collection of information that companies can use to make actionable...
Unique ways to use Facebook Messenger to grow your business
Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...
How Artificial Intelligence is changing the face of Marketing
Have you, as a marketer, sat back and thought about how much energy you expend in identifying keywords, creating blog rollout plans, personalizing content for marketing, creating all those social posts and overall formulating content strategies? Now, step back and...