Being a part of revenue operations, every day has been a new experience. While working with numbers and identifying discrepancies, what was expected out of me was always clear. #TheMissionIsTheBoss. This is my favorite Crayon Value, because when you have a clear...
1. How has the sales process changed in a time of remote B2B selling? Enterprise sales cycles used to span 6-18+ months. With COVID-19 imposed travel restrictions, the situation is much worse. For Crayon, we’ve noticed the 3 key changes in the remote B2B selling...
How have sales conversations and pitches changed in a time of remote working? Life has been extra interesting since remote work started. Not that we have not worked remotely before, the difference now is that it’s full time and involuntary. The lack of travel and an...
Conducting a B2B sales process without a defined lead generation strategy is a lot like celebrating Halloween without the pumpkin and the candy — it’s an imperative! While outbound prospecting and marketing techniques have proven to be effective, combining it with an...
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...