The Crayon Story – Crayon Data

Our stories are fired by big data and AI

8 years of simplifying the world's choices

The Crayon
8th Anniversary Special

Our clients love us.
Here's why

maya.ai - Our AI platform
powering the age of relevance

Slaves to the Algo Podcast
Teaser 1

Slaves to the Algo Podcast
Teaser 2

Our raison d'être

Ideas and opinions need to be backed by tangible data.
Crayon aspires to make the data that permeates the world around us, simple and easy to understand.

We do so by creating AI-led, digital-first solutions

Why?

We believe that data is meant to serve the human spirit, not rule it.

How?

We do this by making it simple for everyone to see, touch and use the information that will make a difference to our lives.

What?

We create solutions that use data and AI to illuminate and simplify every aspect of your existence.

The genesis of Crayon

More is less

The vast amount of choices available today, makes you frustrated, less likely to choose, more likely to mess up, and less happy overall – Barry Schwartz At an airport, three pre-Crayon entrepreneurs struck up an interesting conversation. People today have way too much to choose from. And sometimes that makes it hard to make a choice. Even if it’s something as simple as choosing where to eat. They figured out that...

Less is more

With a moderate number of options (4 to 6), people are more likely to choose, more conﬁdent in their decision, and happier with their choice. - Sheena Iyengar And so, Crayon Data was born to simplify the world’s choices!

We handle data.
With art. With heart.

Our Crayon arrow logo is inspired by tangrams – the enduring Chinese puzzle involves just 7 precise pieces that have hundreds of different solutions. Just like data. The answers to everything in the universe are in the bytes of data we collect, that reveal different insights, through different combinations.

Artful solutions from precise science. And the complex made simple.

The Crayon Box of Values

Culture and purpose lend a person happiness at work. Here are our set of values that we believe in and shape our culture. And as any Crayon will tell you, we’re fanatical about them!

The mission is the boss

Responsibility with
freedom

Practice constructive
candour

Be the benchmark

Get shit done

Think data, craft
experiences

Simplicity is
sophistication

Join the box

Our Founders

Suresh is a second-time entrepreneur, and an evangelist of big data, analytics and digital personalization. His first venture, RedPill Analytics was acquired by IBM. With background in sales, marketing, advertising, media, analytics and Big Data, Suresh has been in the industry for 35 years. Long enough to see the transformation of marketing from right-brain to a left-brain pursuit.

Suresh Shankar

Founder and CEO

Srikant is a successful entrepreneur, advisor and mentor in digital transformation, M&A-based growth strategy, intrapreneurship & CSR. He successfully built, scaled and sold two large service ventures in India and SE Asia.

Srikant Sastri

Co-Founder and Advisor

Vijaya Kumar (known as IVK) is a leading expert in innovation management and advanced technologies incubation in India. He consults in business strategy and transformation through new age technologies, covering areas like embedded systems, cloud services, big data analytics and mobility.

Vijaya Kumar Ivaturi

Co-Founder and CTO

Aarti has 18+ years of experience in Marketing, Analytics and Operations, especially in the BFSI domain.  She enjoys bridging the gap between traditional business and new-age technology, for her clients. She dons many hats - operations, marketing and client management - while also making sure that Crayon is an eclectic and diverse workplace.