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Our stories are fired by big data and AI

Our raison d'être

Ideas and opinions need to be backed by tangible data.
Crayon aspires to make the data that permeates the world around us, simple and easy to understand.

We do so by creating AI-led, digital-first solutions

Why?

We believe that data is meant to serve the human spirit, not rule it.

How?

We do this by making it simple for everyone to see, touch and use the information that will make a difference to our lives.

What?

We create solutions that use data and AI to illuminate and simplify every aspect of your existence.

The genesis of Crayon

More is less

The vast amount of choices available today, makes you frustrated, less likely to choose, more likely to mess up, and less happy overall – Barry Schwartz At an airport, three pre-Crayon entrepreneurs struck up an interesting conversation. People today have way too much to choose from. And sometimes that makes it hard to make a choice. Even if it’s something as simple as choosing where to eat. They figured out that...

Less is more

With a moderate number of options (4 to 6), people are more likely to choose, more confident in their decision, and happier with their choice. - Sheena Iyengar

Simplifying choice is the biggest driver of shareholder value

The biggest unlock of shareholder value from 2005 to 2015 was digital technologies that increased choice. The greatest accretion of shareholder value from 2015 to 2025 will be recurring revenue bundles that decrease choice. - Scott Galloway

And so, Crayon Data was born to simplify the world’s choices!

We handle data.
With art. With heart.

Our Crayon arrow logo is inspired by tangrams – the enduring Chinese puzzle involves just 7 precise pieces that have hundreds of different solutions. Just like data. The answers to everything in the universe are in the bytes of data we collect, that reveal different insights, through different combinations.

Artful solutions from precise science. And the complex made simple.

Our Founders

Suresh Shankar

Suresh is a second-time entrepreneur, and an evangelist of big data, analytics and digital personalization. His first venture, RedPill Analytics was acquired by IBM. With background in sales, marketing, advertising, media, analytics and Big Data, Suresh has been in the industry for 35 years. Long enough to see the transformation of marketing from right-brain to a left-brain pursuit.

Suresh Shankar

Founder and CEO

Vijaya Kumar Ivaturi

Vijaya Kumar (known as IVK) is a leading expert in innovation management and advanced technologies incubation in India. He consults in business strategy and transformation through new age technologies, covering areas like embedded systems, cloud services, big data analytics and mobility.

Vijaya Kumar Ivaturi

Co-Founder and CTO

Srikant Sastri

Srikant is a successful entrepreneur, advisor and mentor in digital transformation, M&A-based growth strategy, intrapreneurship & CSR. He successfully built, scaled and sold two large service ventures in India and SE Asia.

Srikant Sastri

Co-Founder and Advisor

Aarti Ramakrishnan

Aarti has 18+ years of experience in Marketing, Analytics and Operations, especially in the BFSI domain.  She enjoys bridging the gap between traditional business and new-age technology, for her clients. She dons many hats - operations, marketing and client management - while also making sure that Crayon is an eclectic and diverse workplace.

Aarti Ramakrishnan

Co-Founder and CoO

Our Captains

Ajoy Krishnamurthi
Ajoy Krishnamurthi

Chief Business Officer

Kelly Shia

Kelly has 9+ years of experience in the strategy and business operations space. As Chief of Staff at Crayon's Singapore office, she drives company-wide business planning and performance tracking. She has worked in recruitment, economic strategy and the maritime industry. This creative thinker is both meticulous and big picture driven.

Kelly Shia

Chief of Staff to CEO

Sunil Varhadkar

Growth oriented global executive leader with 23 years experience in B2B & B2C digital platforms across Fin-tech, Ad-tech, Health-Tech & eCommerce

Sunil Varhadkar

VP Sales – MENAT and LatAm

Prateek Vyas

Business Executive with 20+ years of experience driving revenue growth for enterprise SAAS platform & product companies across APAC, Middle East and South Asia. Relishes opening & growing green fields into multi-million dollar businesses.

Prateek Vyas

VP Sales – APAC, India and ANZ

Mudassar Waseem

17+ years' experience delivering digital transformation projects for Fortune 500 clients across domains including Industrial, Automotive, AdTech, Telecom and Banking

Mudassar Waseem

VP Platform Solutions

Pratyush Roy

18+ years' experience in Analytics, AI/ML and Big Data consulting to FSS, Retail and Telecom across US, Asia-Pacific & ME with consistent track record of delivering client delight. Experienced in setting up Analytics, GTM and Delivery functions from ground up.

Pratyush Roy

VP Go-To-Market

Vidhyashankar Sriram

15 years of experience in Banking across APAC and EMEA. Expertise in dgital transformation, big data deployment for real time smart decisioning, offer orchestration, omnichannel consistency. Embedding analytics, data storytelling and building transparency across delivery channels.

Vidhyashankar Sriram

VP Client Solutions

Priyanshu Mishra

With 10+ years of experience, Priyanshu cut his teeth in Strategy Consulting and has been delivering AI-led Analytics for Banks over the past 8 years.

Priyanshu Mishra

Product Leader

Kanimozhi U

Kani has 8 years of research experience, in academia & industry, in fields such as recommendation systems, graph learning, content understanding and computational linguistics. She leads efforts to diversify the data science team and passionate about using data science to build data products and personalized recommendation systems.

Kanimozhi U

Data Science Leader

Sundara Raghavan Sankaran

Sundar has 11 years of experience in building scalable web and data applications. He was one of the founding members of Crayon's Taste Graph. He drives the development of the platform and its features as well as ensuring it is secure and robust. And ensures that software architecture is robust, best practices are followed in development, and knowledge is shared.

Sundara Raghavan Sankaran

Engineering Leader

Ragunath Venkatraman

Ragunath has 12+ years of experience as a Senior Solutions Architect in the Big Data, Data Engineering and Advanced Analytics space. He has a proven track record in creating new market-viable solutions, providing directives and managing all phases of the product development lifecycle. Raghu has also donned multiple hats for Pre-Sales activities, POC's and Post-Sales implementation for multiple clients.

Ragunath Venkatraman

Solutions Architect Leader

Borus RJ

Borus has 15+ years of experience in Security and Operations.  He has donned multiple hats in the past - chief security officer and head of IT operations. With an insatiable craving for architecting consistent and reliable infrastructure , he currently leads the DevSecOps team making sure that Crayon and customer data are safe and secure on public clouds.

Borus RJ

Dev Ops Leader

Shobana Sathyanathan

Shobana’s experience spans from leading and testing complex applications across different domains in large MNCs to building QA teams from scratch. As an expert in release management, she constantly looks for ways to improve the overall efficiency of delivery process by building robust automation frameworks.

Shobana Sathyanathan

QA Leader

Sethu Ramalingam

With over 9 years of multi-faceted experience across Sales, Business Analytics, Consulting and Operations, Sethu’s expertise lies in streamlining business processes using Business Intelligence. He strongly advocates that a process driven organization delivers value and efficiency.

Sethu Ramalingam

Operations leader

Karan Bakshi

15+ Years of experience in AI and Big Data solutions to Financial & Travel sectors across MENA and APAC. Led digital transformation engagement, product management, analytics and value delivery across global/regional retail banks and airlines.

Karan Bakshi

Customer Success Leader

Sandeep Guruvindapalli
Sandeep Guruvindapalli

Customer Success Leader

Devaki Gopalan

18+ years of experience in IT, primarily in delivery management. With expert skills across program management, people management and client management, make her an asset to any team. people, mentoring and enabling teams, and building high-performance teams.

Devaki Gopalan

Delivery Leader

Vidhya Nair

12+ years of experience across IT, Banking, Edtech and Fintech. She is building a personalized digital marketplace called Bazaar@maya.ai that is THE channel that will connect retailers to the right customers.

Vidhya Nair

Bazaar Leader

Vinod Narayanan

10+ years' experience in sales enablement and delivery of analytics for banking, pharma and e-commerce with exposure to APAC, EMEA, North America markets. He has led analytics initiatives across digital acquisition, digital engagement, customer insights, fraud reduction.

Vinod Narayanan

Solutions Engineering Leader

Pooja ParasuRaman

Full-stack marketer with 12 years' experience in building and scaling marketing across Brand & Creative, Communications and Demand Generation for FMCG, IT, Government advisory and EdTech. Solutions-focused, creative and analytical with exposure across APAC, MENA and UK markets.

Pooja ParasuRaman

Marketing Leader

Akash Viswanathan

Akash carries a background in finance and M&A advisory. Previously with KPMG, he worked across assurance and advisory. Part of deal advisory at Crayon, he has worked with corporates and private equities on M&A and fund-raiser initiatives.

Akash Viswanathan

Finance Leader

Johnson Roy

Having 15 years of experience in human resources across IT, ITES, retail, and marketing sectors in the APAC, MENA, US, and UK markets, Johnson orchestrates successful people and culture strategies with passion, compassion, and strives to inspire engagement and growth.

Johnson Roy

HR leader

Some of the milestones we’ve hit

Our first steps. Founding team meets in Singapore

March 2012

Crayon Singapore incorporated

June 2012

Employee No. 1
joins the box

October 2012

Client No. 1 signs us on

October 2012

We open our doors on Indian shores

March 2013

Our TasteGraph comes to life. Nando's is the first restaurant to be mapped on it.

September 2013

We are the only Asian big data company to be selected for CODE_n CEBIT, Germany and are one of the top 5 finalists at IBM's Watson Mobile Developer Challenge

March 2014

We catch the eye of Jungle Ventures and Spring Seeds Capital. They invest in us.

May 2014

Our recommendation engine, Maya 1.0, revs up

December 2014

We make it to the top 3 at OrangeFab, Singapore

July 2015

Ratan Tata says hello. With an investment

August 2015

Maya 2.0 - gets Beta and Better!

December 2015

Mitsui says Konnichiwa! Invests in Crayon

February 2016

The Singapore patent office grants our patent for Maya

February 2017

India's largest credit card issuer, one of the world's largest airlines, and Myanmar's # 1 private bank, all sign on Crayon!

August 2017

Kris Gopalakrishnan makes a personal investment in Crayon

November 2017

The Singapore patent office grants a patent for our product Yoda

November 2017

We are recertified as ISO/IEC 27001:2013 compliant!

December 2017

Asia's leading bank signs us up in India too!

February 2018

One of 7 start-ups chosen for American Express's ACCELERATE ME - an accelerator program aimed at delivering innovative digital solutions to customers and business partners in the Middle East

January 2019

We launched the all new maya.ai

January 2019

Crayon Data was chosen as one of the 7 startups for American Express’s ACCELERATE ME

January 2019

Lauded
and awarded