Our stories are fired by big data and AI
And it went like... A year of memories and milestones @ Crayon Data
Crayon Turns 9!
Slaves to the Algo | Algorithms in core values, EdTech and whisky tint | Season 2 Finale Part 1
Slaves to the Algo | Algorithms in healthcare, travel and romance | Season 2 Finale Part 2
Our raison d'être
Ideas and opinions need to be backed by tangible data.
Crayon aspires to make the data that permeates the world around us, simple and easy to understand.
We do so by creating AI-led, digital-first solutions
We believe that data is meant to serve the human spirit, not rule it.
We do this by making it simple for everyone to see, touch and use the information that will make a difference to our lives.
We create solutions that use data and AI to illuminate and simplify every aspect of your existence.
The genesis of Crayon
More is less
The vast amount of choices available today, makes you frustrated, less likely to choose, more likely to mess up, and less happy overall – Barry Schwartz At an airport, three pre-Crayon entrepreneurs struck up an interesting conversation. People today have way too much to choose from. And sometimes that makes it hard to make a choice. Even if it’s something as simple as choosing where to eat. They figured out that...
Less is more
With a moderate number of options (4 to 6), people are more likely to choose, more conﬁdent in their decision, and happier with their choice. - Sheena Iyengar
Simplifying choice is the biggest driver of shareholder value
The biggest unlock of shareholder value from 2005 to 2015 was digital technologies that increased choice. The greatest accretion of shareholder value from 2015 to 2025 will be recurring revenue bundles that decrease choice. - Scott Galloway
And so, Crayon Data was born to simplify the world’s choices!
We handle data.
With art. With heart.
Our Crayon arrow logo is inspired by tangrams – the enduring Chinese puzzle involves just 7 precise pieces that have hundreds of different solutions. Just like data. The answers to everything in the universe are in the bytes of data we collect, that reveal different insights, through different combinations.
Artful solutions from precise science. And the complex made simple.
Suresh is a second-time entrepreneur, and an evangelist of big data, analytics and digital personalization. His first venture, RedPill Analytics was acquired by IBM. With background in sales, marketing, advertising, media, analytics and Big Data, Suresh has been in the industry for 35 years. Long enough to see the transformation of marketing from right-brain to a left-brain pursuit.
Founder and CEO
Vijaya Kumar (known as IVK) is a leading expert in innovation management and advanced technologies incubation in India. He consults in business strategy and transformation through new age technologies, covering areas like embedded systems, cloud services, big data analytics and mobility.
Vijaya Kumar Ivaturi
Co-Founder and CTO
Srikant is a successful entrepreneur, advisor and mentor in digital transformation, M&A-based growth strategy, intrapreneurship & CSR. He successfully built, scaled and sold two large service ventures in India and SE Asia.
Co-Founder and Advisor
Aarti has 18+ years of experience in Marketing, Analytics and Operations, especially in the BFSI domain. She enjoys bridging the gap between traditional business and new-age technology, for her clients. She dons many hats - operations, marketing and client management - while also making sure that Crayon is an eclectic and diverse workplace.
Co-Founder and CoO
Chief Business Officer
Kelly has 9+ years of experience in the strategy and business operations space. As Chief of Staff at Crayon's Singapore office, she drives company-wide business planning and performance tracking. She has worked in recruitment, economic strategy and the maritime industry. This creative thinker is both meticulous and big picture driven.
Chief of Staff to CEO
Business Executive with 20+ years of experience driving revenue growth for enterprise SAAS platform & product companies across APAC, Middle East and South Asia. Relishes opening & growing green fields into multi-million dollar businesses.
VP Sales – APAC, India and ANZ
17+ years' experience delivering digital transformation projects for Fortune 500 clients across domains including Industrial, Automotive, AdTech, Telecom and Banking
VP Platform Solutions
18+ years' experience in Analytics, AI/ML and Big Data consulting to FSS, Retail and Telecom across US, Asia-Pacific & ME with consistent track record of delivering client delight. Experienced in setting up Analytics, GTM and Delivery functions from ground up.
15 years of experience in Banking across APAC and EMEA. Expertise in dgital transformation, big data deployment for real time smart decisioning, offer orchestration, omnichannel consistency. Embedding analytics, data storytelling and building transparency across delivery channels.
VP Client Solutions
With 10+ years of experience, Priyanshu cut his teeth in Strategy Consulting and has been delivering AI-led Analytics for Banks over the past 8 years.
Kani has 8 years of research experience, in academia & industry, in fields such as recommendation systems, graph learning, content understanding and computational linguistics. She leads efforts to diversify the data science team and passionate about using data science to build data products and personalized recommendation systems.
Data Science Leader
Sundar has 11 years of experience in building scalable web and data applications. He was one of the founding members of Crayon's Taste Graph. He drives the development of the platform and its features as well as ensuring it is secure and robust. And ensures that software architecture is robust, best practices are followed in development, and knowledge is shared.
Sundara Raghavan Sankaran
Ragunath has 12+ years of experience as a Senior Solutions Architect in the Big Data, Data Engineering and Advanced Analytics space. He has a proven track record in creating new market-viable solutions, providing directives and managing all phases of the product development lifecycle. Raghu has also donned multiple hats for Pre-Sales activities, POC's and Post-Sales implementation for multiple clients.
Solutions Architect Leader
Borus has 15+ years of experience in Security and Operations. He has donned multiple hats in the past - chief security officer and head of IT operations. With an insatiable craving for architecting consistent and reliable infrastructure , he currently leads the DevSecOps team making sure that Crayon and customer data are safe and secure on public clouds.
Dev Ops Leader
Shobana’s experience spans from leading and testing complex applications across different domains in large MNCs to building QA teams from scratch. As an expert in release management, she constantly looks for ways to improve the overall efficiency of delivery process by building robust automation frameworks.
With over 9 years of multi-faceted experience across Sales, Business Analytics, Consulting and Operations, Sethu’s expertise lies in streamlining business processes using Business Intelligence. He strongly advocates that a process driven organization delivers value and efficiency.
15+ Years of experience in AI and Big Data solutions to Financial & Travel sectors across MENA and APAC. Led digital transformation engagement, product management, analytics and value delivery across global/regional retail banks and airlines.
Customer Success Leader
Customer Success Leader
18+ years of experience in IT, primarily in delivery management. With expert skills across program management, people management and client management, make her an asset to any team. people, mentoring and enabling teams, and building high-performance teams.
12+ years of experience across IT, Banking, Edtech and Fintech. She is building a personalized digital marketplace called Bazaar@maya.ai that is THE channel that will connect retailers to the right customers.
10+ years' experience in sales enablement and delivery of analytics for banking, pharma and e-commerce with exposure to APAC, EMEA, North America markets. He has led analytics initiatives across digital acquisition, digital engagement, customer insights, fraud reduction.
Solutions Engineering Leader
Full-stack marketer with 12 years' experience in building and scaling marketing across Brand & Creative, Communications and Demand Generation for FMCG, IT, Government advisory and EdTech. Solutions-focused, creative and analytical with exposure across APAC, MENA and UK markets.
Some of the milestones we’ve hit
Our first steps. Founding team meets in Singapore
Crayon Singapore incorporated
Employee No. 1
joins the box
Client No. 1 signs us on
We open our doors on Indian shores
Our TasteGraph comes to life. Nando's is the first restaurant to be mapped on it.
We are the only Asian big data company to be selected for CODE_n CEBIT, Germany and are one of the top 5 finalists at IBM's Watson Mobile Developer Challenge
We catch the eye of Jungle Ventures and Spring Seeds Capital. They invest in us.
Our recommendation engine, Maya 1.0, revs up
We make it to the top 3 at OrangeFab, Singapore